IWC

Founded in 1868 in the small Swiss town of Schaffhausen on the Rhine, some of you who know Switzerland may know that, unlike many Swiss brands which are located in the French-speaking part of the country, this is a German-speaking city. We know that the more cosmopolitan and the more pioneering the exposure to international trends, the more progressive, even ahead of the curve, people’s thinking becomes. Germany, on the other hand, happened to have just completed its reunification and had a relatively thorough industrial revolution, so it was able to rise quickly in the face of fierce international competition and wage two world wars against the traditional industrial powers. In this period, Germany was at the forefront of the world in terms of both ideology and culture, as well as industrial manufacturing. All this is to show you that the German cultural influence of being in the German-speaking part of Switzerland, the birthplace of the universal brand, is not to be underestimated.

There is a beauty in the industrial design of Universal watches

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There is a distinctive quality to the watches that is popular, and this is in fact what is known as the beauty of industrial design. Indeed, both the overall design and the details of the dials, hands and hour markers of the watches embody an industrial design that is particularly in keeping with modern aesthetics, and this is something that is recognised by both men and women.